Our clients
Beni Rugs
The approach at Beni Rugs streamlines Moroccan rug-making realities, bringing stability, community, and economic opportunity to what has historically been a solitary and uncertain pursuit. To a T, this is what the founders, Robert Wright and Tiberio Lobo-Navia intended when they brought Beni into existence back in 2018.
Beni team believe that the craft of weaving and rug-making at large in Morocco shouldn't be a cog in a machine, but a career for one to cherish. Since Beni's inception, doing the right thing in building and bettering local industry from an ethical and sustainable standpoint has been their north star.
As one of their weavers put it: "treating women with respect, paying decent salaries, and providing good working conditions will change the image of this industry, attract young people and help the tradition survive." This survival of the traditional way of doing things is what propels their process forward, and pushes them to bend the rules of what has always been in order to make room for the way things could be.
Brodeuse Voyageuse
Camille Bertrand is a craftswoman and textile artist specialising in hand embroidery and textile printing. Trained in Paris (Duperré) and Lyon (ENSBA), she completed her training through professional experience and collaborations in France and abroad. From China to Germany, from the Cévennes to Cambodia, she learned directly from textile artisans.
In 2020, she moved to Morocco and founded Brodeuse Voyageuse, a project promoting the craft of hand embroidery and hand weaving. She divides her time between France and Morocco, creating, exchanging ideas with craftswomen and sourcing raw materials.
Camille also works with different audiences to share and pass on the values and skills of embroidery and natural dyes.
memòri studio
memòri est un studio de création où se croisent différentes disciplines artisanales dans l’idée de questionner sans cesse les pratiques et leur transmission. C’est une ode aux traditions, aux savoir-faire du bassin méditerranéen. A la frontière entre l’édition d’objets en très petites quantités, l’exploration se poursuit autour d’une sélection d’objets et mobilier du XXème. Le studio œuvre dans ces différents domaines, avec pour seul souhait d'intégrer dans sa pratique et production, une démarche artisanale, durable et sociale.
memòri promeut aussi bien des savoir-faire textiles typiques de Provence, tels que les travaux de piquage comme le « piqué » matelassé et le « Boutis », ou encore met à l’honneur les savoir-faire ancestraux de maîtres artisanes marocaines, précisément l’art ancien de la poterie modelée des montagnes du Rif, et l’art du tissage, filage et teintures végétales de l’Anti-Atlas.
Amine el Gotaibi
A graduate of the National Institute of Fine Arts in Tétouan in 2008, Amine El Gotaibi is a prominent figure in contemporary African art. His practice—combining traditional and innovative materials such as Corten steel and wool—is marked by large-scale installations that explore tensions between nature and society, fertility and sterility, light and power.
Website
jYHANN
Regenerative atelier reimagining wool's legacy through innovative craftsmanship. The tradition of felt-making has almost disappeared in Morocco. Only five artisans remain.
Jihane Boumediane is originally from the medina of Marrakesh, where she lives. After studying marketing, she became deeply involved in defending and promoting craftsmanship, and trained as a felt-maker. By launching jYHANN, she hopes to revitalise the industry.
Atelier Talasin
Talasin is a wholistic attempt to preserve, revitalize and elevate Morocco’s ancient craft of weaving handmade rugs.
Built from its very own soil at the foothills of the High Atlas Mountains, Talasin’s purpose is to go deep to the source of this heritage craft. Rich with its ancient materials and processes, it seeks to reinvent, reintroduce and bring to light this loving art.
